As with everything in art festivals, in displays you need a compromise
between great looking (bring people into the booth), portability (save the
back), efficiency in set-up (save the sanity), and professionalism (don't
want to look like a "street artist" :-).
Here is an excerpt of the section in the book that talks about all that:
"My first display consisted of a rented tent (you will find these
are particularly ugly and often dirty.did I mention dark and with NO
walls?).where was I? Oh yeah! A rented tent, four easels that I hastily
made-oh, alright, my husband and I hastily made two days before the show, an
office supply store receipt book and a stool to sit on. I think I had a
pencil too, and the second day I remembered to bring a hat, sunglasses and a
cooler full of Gatorade. The easels were about 6 foot by 4 foot, legs had to
be screwed on site and taken apart after the show to fit in my poor
over-abused twenty-year old mini-motor home. My prints simply leaned against
the easels. Clever, I thought, but had it been windy, I would have been in
deep doo-doo (art festival terminology, glossary in the back of the book)."
"Thanks to my dear husband, who showed up a couple of times to see
how I was doing, I was able to walk around the festival a little bit. This
particular festival was very small and not many experienced artists were
present, which meant my booth wasn't the worst looking.just nearly so.
Anyhow, I spotted a small gallery-wait! It was just a booth! But oh my oh
my, beautifully arranged in a gallery like manner. The "gallery" was
composed of a white shining canopy with white shining walls, carpeted walls
arranged in a clever L so that work was visible from every angle, a "back
room" where the artist sat quietly behind a tall carpeted desk conducting
business. I asked a lot of questions, I'm sure I sounded stupid but got some
good advice. I want to find that man and show him my display today but one
thing you learn in this business is that people come and people go and
someone helping you is to be savored that moment because you often don't get
a second conversation.
Needless to say you can also start the same way, but if I had to do
it again, I would have investigated the issue a bit more prior to signing up
for my first festival and would have given my first try a more honest
effort. The experience was not very pleasant since every moment I felt that
I could (and should) have prepared much better."
"I have talked about my first wooden display easels, now chopped up
for firewood and assorted home projects, including a handsome dog house. My
second display set-up consisted of those white grid metal closet shelves you
can buy at a home improvement center. These worked very well for a long
time, I stood them up vertically and tied them to each other with plastic
cable ties, making a grid wall that allowed me versatility in hanging and
much display room. The only problem I had was that I had no flexibility of
display, the walls formed a 10 x 10 three sided display with a table in the
middle. Progress costs money, so soon I started surfing the net in search of
a professional solution. I saw the carpet panels, but the price! At that
time, I just could not justify 10 panels at $120 each! Also at that time,
the manufacturers charged more for colors other than a medium gray and I
just don't dig gray as a background for my work."
"So, next I purchased a set of display grid panels, lightweight and
much more professional looking than my closet shelves. They also set up much
more efficiently than my grids, so my set-up time was considerably reduced
as was the weight that I had to carry when my booth wasn't exactly near
artist parking. This constituted a vast improvement and a setup I kept for
several years.
With more progress (read: made some money!) I eventually invested in
the carpet gallery panels with adjustable legs and of a nice buff color. I
hated them at first because they caught the wind during set-up, which didn't
happen with my grids. But they do look much better, I admit, and have the
advantage of making solid walls I can hide behind when I am feeling shy.
Seriously, my work shows off much better and sales, as all the pros pointed
out before, have increased since I invested in a better display."
"So what's the moral of the story? Well there are as many display solutions
as there are art media, and even within the medium some artists choose
vastly different approaches to their display. All I can summarize is some
general points on how to find out what type of display an artist might need.
Here are some quick guidelines that should work for all:
. Peek at some art festivals before you invest. If you sell pottery,
look at potters' displays and try to find out where they got or how they
made their display.
. Make a note of your display needs (walls for paintings, shelves for
pottery, boxes or bins for prints, pedestals for sculpture, etc.) and search
real live art festivals and the web for display solutions.
. Read art festival magazines and trade publications and search the
ads for appropriate displays and maybe even some great deals on used
equipment.
. Invest in the best possible display equipment you can afford. Better
displays aren't just prettier; they actually will bring more sales.
. Get what you can, make what you can, but promise yourself to
progress as sales improve until you are absolutely comfortable with the
thought that your display is not the factor that is making all those
customers pass up your booth."
Some resources for looking at display types and ideas for display panels:
http://www.flourish.com
http://www.armstrongproducts.com
OR search the web for display grids or display panels to get alternative
ideas. Those two are my favorites.
FINALLY! The book website has a photo-album section with various booth
displays:
http://artfestivalguide.info and a spring/summer sale price in effect.
Hope this all helps,
Maria
Maria Arango
http://1000woodcuts.com
http://artfestivalguide.info